Sierra Gelb is a New York based brand and marketing consultant specializing in influencer relations, partnerships, and creator driven campaigns for fashion and lifestyle brands. Her work focuses on building thoughtful connections between brands and the tastemakers shaping modern style and culture.

With a background in influencer relations and brand partnerships, Sierra develops strategic collaborations across both influencer and business to business partnerships. Her work spans influencer strategy, partnership development, campaign execution, and events, helping brands build authentic relationships with creators, brands, and their audiences.

Known for her strong industry relationships and editorial eye, Sierra approaches every project with a thoughtful and intuitive understanding of the creator landscape, with a focus on building meaningful, long term brand partnerships.